casewas selected by using the contacts of the researchers. Primarily because
of the willingness of the company to assist, the test case chosen
was Odysseia-In, a small Bulgarian in-bound tourism provider that is establishing
walking tours designed to be sold by responsibletravel.com
(a travel company selling responsible and eco travel packages).
Odysseia-In is a family-owned special interest travel company
which provides walking, skiing and adventure tours as well as cultural
and village life experiences in Bulgaria for independent travellers
and small groups largely from Europe. Their walking tours are
primarily in rural areas of Bulgaria, and depending on the length of
the tour involve visits to several villages