Introduction
An understanding the factors that influence peoples’ choices of their holiday
destinations can play a key role in planning activities more effectively by the tourism authority. According to Adair (1990), motivation covers all reasons which influences the way an individual acts. Consequently, without a tourist’s motivation to travel there would be no travel industry. However, every destination is becoming more and more competitive and each individual has the opportunity and freedom to choose from several destinations (Crompton, 1992).Destination