Government officials and employees. This is the most disputable group. The advertisement, which is referred to this group, is an advertisement of an airline.
The advertisement of Southwest Airlines as the story of 32 years of hard work and dedication and the slogan: “We are spreading love” gives the consumer the feeling of stability and quality of the service provided. Government employees have to travel a lot and especially within the country. Knowing what is the best Airline can help them to save time in order to spend it with their families.