you have just heared that another plant owned by the same company has been shut down weeks due to an explosion the pant near you will be expected to make up the slack by asking workers to put in longer hours adding a new shift and so diately you are now trying to make a quick decision about your pricing one option is to go ahead and roll out your higher prices now combined with the big jump in traffic your profits would skyrocket the other option is to follow original timetable and wait three weeks to increase your prices you will have then passed up the opportunity to capitalize on the temporary jump in business