Demand exceeds capabilities
The problem with market is that in most cases demand always exceed expectation the use of political marketing raise expectations this is the problem with delivery as noted in the chapter on marketing in government even when they are satisfied they want more in his last party conference speech in 2006 Tony Blair note
I spoke to a woman the other day a part-time worker complaining about the amount of her tax credit I said hold on a minute before 1997 there were no tax credit not for working families not for any families child benefitwas frozen maternity pay half what it is maternity leave likewise and paternity leave didn’t exist at all and no minimum wage no full time right for part time workers in fact nothing ‘so what’
She said that why we elected you now go and sort out my tax credit