For the menswear market, the homespun feel of the Edgelands palette has been built up with grittier aspects of raw
suburban landscapes, with greys such as pewter and cement added to the mix. Huckleberry is introduced as a new
dark alongside deep teal to anchor the palette. Hemp, grey lilac and sterling blue have been muted down from
brighter pastels to offer a rawer, softly aged bohemian feel, which increases their versatility for shirts and tops, and
the festival and vacation deliveries of phase two