Everybody loves free WiFi.
Coffee drinkers and restaurant-goers often choose a venue based on whether they can get online, quickly and reliably. But something’s changed in the market, and it’s this: the new generation of WiFi technology doesn’t just benefit the customer, it benefits the venue owner, with rich, deep insights into their customers. That has big implications for how they run, market and advertise their business. Gary Disley (pictured), Director of Small Business with eir Business, explains why.