Although previous research has examined positive effects of CSR such
as how it relates to firm financial performance, we argued that it may also
be an antecedent to CSiR.We further argued that it is important to consider
how leaders affect CSiR because they guide the strategic decision-making
process for CSR initiatives.We find that CSR is positively related to CSiR
and that the relationship is stronger for leaders who are high on moral
identity symbolization rather than leaders who are low on moral identity
symbolization. These findings provide a critical step in understanding the
underlying processes that influence CSiR.