With its warm climate, arable conditions, and growing consumer base, the ASEAN region is an important contributor to global tea production and trade. In recent years, development of the middle class and transition to an industrial based economy has both reshaped and revamped several ASEAN nations’ tea sectors, most notably in Thailand, Singapore, Indonesia, and Malaysia. Despite their geographical closeness, the economic climates of these four tea industries face entirely different circumstances, and foreign investors hoping to enter the ASEAN tea industry should take care to recognize the advantages and obstacles of each region.