Any PR worth their salt will have been utilising social media for the past few years now, as an essential and easy way to build relationships and increase engagement with relevant audiences. As you would expect by now, Apple have ignored this outlet to continue down their path of silence, by having no official blogs, having only an automated Apple store feed on its Facebook and Twitter, and banning employees from sharing any Apple information on the internet at all times. This ensures that no one ever spills the beans, or lets any information slip, maintaining the air of mystery essential to the company’s reputation.