Marketing plans that travel agents use for stimulating the sales of on-line travel products. Measured Variables are products (including travel schedule, accommodation arrangement, and times for shopping), price(includingrelativepriceadvantage againstrivals, reasonable charges,and symmetry between price and service provided), channel (including the link from portal sites, convenient obtainmentofrelatedinformationaboutproducts,andbranchesnationallyspreadineachmaincity), promotion (including advertisement, sales promotion, and public reports) and business image (including reputation, public praise, experience of trip guiding, and specialization)