7. NO PUBLICITYThe Receiving Party agrees that this Agreement and its terms as well as the Proposed Transaction are confidential in nature and shall not be disclosed to any third party without the prior written consent of the Disclosing Party. In addition, without the prior written consent of the Disclosing Party, the Receiving Party and its Representatives shall not make any press release, advertisement, public disclosure or other public announcement or statement with respect to or in connection with the Confidential Information or the Proposed Transaction