Product in marketing mix of Pizza hut - Another companion of Pizza hut is the Pizza hut delivery, which like Dominos, is concentrated on delivering the pizzas at home.
Price in the marketing mix of Pizza hut - The pricing of Pizza hut is premium / skimming pricing. Thus, even though Pizza hut has a premium pricing, people prefer Pizza hut over others.
Place in the marketing mix of Pizza hut - Pizza hut is present in most of the A grade places across urban areas. Due to a higher price, and a higher quality of food, pizza hut has to be present in A grade towns only. In B grade towns, people would more likely prefer the more affordable Dominos.
Promotions in the marketing mix of Pizza hut - Pizza hut is known to be a smart promoter for its own products.The “Above the Line Activity promotions mostly concentrate on introduction of new products as well as to build brand equity and offers on products to attract customers.
People in marketing mix of Pizza hut - The best part of Pizza hut are the people. Pizza hut introduced a novel way of showing customer appreciation – the bell. Anyone who rings the bell on exiting from Pizza hut is greeted with a loud thank you from all the waiters and most important of all, the pizza hut chain has the most polite and well mannered people in the fast food industry.