Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964.[10] The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile.[11] <br>According to Otis Davis, a University of Oregon student athlete coached by Bowerman and Olympic gold medalist at the 1960 Summer Olympics, his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. According to Davis, "I told Tom Brokaw that I was the first. I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman made them from the waffle iron, and they were mine".[12] <br>In its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000.[citation needed] By 1965, sales had reached $20,000. In 1966, BRS opened its first retail store at 3107 Pico Boulevard in Santa Monica, California. In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.[13] <br>Nike uses different logistic service providers, who are key for the success of Nike's Supply Chain<br> Nike is focusing on the use of "cleaner" transportation methods<br> "Transportation routes to and from the campus have been optimized to reduce CO2 emissions by 30%, underscoring Nike’s commitment toward building the supply chain of the future.“<br> Nike wants to transport their products in a sustainable way that reduces costs at the same time. Nike decided to transport their products on cargo ships instead of using airplanes.<br>It saved Nike $8 million in one year.<br> "By this change in transportation, Nike projects their reduced carbon footprint to have decreased by 30% in 2020.
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