About RATER
The RATER Model was created by professors Valarie Zeithaml, A. Parasuraman, and Leonard Berry, and published in their 1990 book, "Delivering Quality Service."
The model highlights five areas that customers generally consider to be important when they use a service. These are:
•Reliability – your ability to provide the service you have promised consistently, accurately, and on time.
•Assurance – the knowledge, skills, and credibility of staff; and their ability to use this expertise to inspire trust and confidence.
•Tangibles – the physical evidence of the service you provide. This could be offices, equipment, employees, and the communication and marketing materials that you use.
•Empathy – the relationship between employees and customers.
•Responsiveness – your ability to provide a quick, high quality service to your customers.
By focusing on these five areas, you can analyze and improve service
About RATER
The RATER Model was created by professors Valarie Zeithaml, A. Parasuraman, and Leonard Berry, and published in their 1990 book, "Delivering Quality Service."
The model highlights five areas that customers generally consider to be important when they use a service. These are:
•Reliability – your ability to provide the service you have promised consistently, accurately, and on time.
•Assurance – the knowledge, skills, and credibility of staff; and their ability to use this expertise to inspire trust and confidence.
•Tangibles – the physical evidence of the service you provide. This could be offices, equipment, employees, and the communication and marketing materials that you use.
•Empathy – the relationship between employees and customers.
•Responsiveness – your ability to provide a quick, high quality service to your customers.
By focusing on these five areas, you can analyze and improve service
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