The term ‘‘strategic’’ has 2 components that should be
highlighted. The first refers to the decisive importance 4
that
should be placed on anything considered to have a strategic role.
This role is frequently conferred on trivial matters, which should be
avoided to prevent misuse of the term. Secondly, the term
‘‘strategic’’ should only be associated with the medium- and long term future (3 years or more)in contrast to the term‘‘operational’’,
which applies to a time horizon of 1 year or less. ‘‘Strategic’’
denotes a highly substantial issue that cannot be associated with
the short term.