Here, the satisfaction construct is similar to that of Woodruff et al. (1983) in terms of relying on the buyer’s or supplier’s (experiences experience-based) . norms in evaluating his/her satisfaction with the relationship, and is measured with scale items adopted from Westbrook and Oliver (1981) , Anderson and Narus (1984) and Smith and Barclay (1997) . Again, these hypotheses are tested within the context of the relationships of US purchasing managers and their non-US suppliers.