COPYWRITING: Leonard wrote the spot with planning chief Leo Rayman. There's no dialogue, so the scripting process became a collaboration with Planchon about how to evoke raw emotion from scene to scene. Five sets of actors play the couple. "The teenagers are nervous," Leonard said. "The couple in their 20s are just raunchy. And then it gets slightly more forgiving and meaningful as the kids happen. And then it gets tender, because life throws some shit at you. And then it comes full circle [with the elderly couple].