Michael Porter's Five Force Model is very popular in the market to provide analysis to the business of the environment surrounding us with something that affects our business. A positive analysis that's not just a victory over competitors, but also remove the mention of a partners. However, often there is an understanding that the Five Force analysis of business principles that should be applied for large businesses that are highly competitive small business section, then there is no need to make it into a story. But in reality. Small and medium-sized businesses, the Business Model can be used to Force it to Five, our business is very strong.