Excellent booking system for travel agents
From a travel agent's perspective CCL is easy to do business with: 'travel agents will say that Carnival is much easier to work with than Royal ' (Appendix X, interview Vicky Freed).
Carnival Cruise Lines has upgraded the booking engine within its travel agent web portal, to help agents save time when booking reservations online. A streamlined and simplified process for managing bookings, as well as an interactive toolbar that provides easier navigation between different components of the booking engine, make it easier for agents to book cruises for their clients. In addition to an entirely new design and navigation, the upgraded booking engine offers convenient links to several applications (Travel Agent Central, 2012). 'The updated booking engine is designed to reflect the changing business models of travel agents and represents the latest enhancement to this comprehensive portal which serves as a one-stop-shop for travel agents to fulfill all of their sales and marketing needs' (Lynn Torrent, senior vice president of sales and guest services CCL).