The New Oxford American Dictionary (NOAD) defi nes a
“locavore,” which was NOAD’s 2007 word of the year, as a local resident
who tries to eat only food grown or produced within a 100-mile radius. This
100-mile radius measure is not, however, a standard for local markets. For
example, Durham et al., (2009) found that many consumers disagree with the
100-mile designation for fresh produce
The New Oxford American Dictionary (NOAD) defi nes a“locavore,” which was NOAD’s 2007 word of the year, as a local residentwho tries to eat only food grown or produced within a 100-mile radius. This100-mile radius measure is not, however, a standard for local markets. Forexample, Durham et al., (2009) found that many consumers disagree with the100-mile designation for fresh produce
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