Although most entrepreneurs want to increase sales, the localmarket-
oriented (Family-limited, motivationally limited, and past
boom) believe that growth depends exclusively on the flow of tourists
to their towns. They consider their options to be opening a store
on the tour route, establishing a section in their workshop to display
their products in a more attractive way, or giving demonstrations of
their technical procedures. In turn, for the external-market-oriented
(leaders and followers), growth mainly depends on innovation and
diversification in terms of designs and colors, as well as in more intensive
promotion oriented towards regional, national, and international
markets.