such tool has developed in the last decade: the online social networking site or how is most commonly called the social
networks. These new methods of communication have had such a great impact on the world that no organization that
respects itself can do without. Of course it is not just the business world that has benefited from this tool, the private
individuals are the ones that have had the most to gain, and some say maybe even to loose, from its development.
Probably the most social structure that has received the greatest impact from this new communication platform is the
young individuals. In order to reach the minds of this target group the managers and their marketing specialists need
to understand the main reasons and the main activities that the young individuals undertake on such sites and how
these sites can influence their behavior.