Cancún is the gateway for most international, and some national, guests to
Eco Paraiso. The large Cancún international airport on the opposite side of
the Yucatán Peninsula is a seven-hour drive from Eco Paraiso. Guests may
also fly to Mérida, the capital city of Yucatán, which is a two-hour drive
from the hotel. Continental and American Airlines offer direct flights to
Mérida from the USA. Some guests pay a ground transportation fee to be
picked up at the Mérida airport. A few take a second-class bus that goes to
the nearest town, Celestún. This small fishing village is the access point to
the Ría Celestún Biosphere Reserve, where the flamingos feed and roost.
Almost all of the 10,000 visitors per year who ride on guided boats to access
the estuary of the reserve come from Mérida on group day tours. There
are five one-star and two-star hotels in the town, primarily targeted for
Mexicans. Eco Paraiso guests endured a 20-minute ride from Celestún on a
poorly maintained sand-and-gravel, and then sand, road to get to the remote
“ecological paradise,” where there is virtually no air, water, light, or
noise pollution.
Eco Paraiso is located on the edge of biologically rich breeding
grounds of the Gulf of Mexico that teem with many species of fish and
other marine life, such as octopus. Magnificent frigate birds and brown
pelicans continuously ply the waters for food. Located in the tropics, Eco
Paraiso experiences hot and humid weather from April to October. In the
dry “winter” season from December to March, temperatures often cool off
to the low 80s (Fahrenheit) for highs, and mid-60s for lows. Near the
beach is a narrow coastal dune habitat of grasses and shrubs, while much
of the property is composed of spiny thickets of low-growing trees and
shrubs. The east edge of Eco Paraiso borders mangrove swamps and the
estuary of the Ria Celestún Biosphere Reserve. Insects are abundant, with
mosquitoes and sand flies present in significant numbers for most of the
year. The hotel uses a mild, environmentally sensitive pesticide to reduce
the number of mosquitoes around the rooms at night. Ms. Gerber had chosen
not to use stronger pesticides that would nearly eliminate mosquitoes
and sand flies because these would harm other insects and wildlife
as well.
The primary distribution channel was a direct one—only 9.5 percent
of guests arrived through travel agencies and tour groups. Fifty percent
of the guests made reservations, and 50 percent were “walk-ups”—
an extraordinarily high percentage for an upscale ecolodge in a remote
location.
Cancún is the gateway for most international, and some national, guests toEco Paraiso. The large Cancún international airport on the opposite side ofthe Yucatán Peninsula is a seven-hour drive from Eco Paraiso. Guests mayalso fly to Mérida, the capital city of Yucatán, which is a two-hour drivefrom the hotel. Continental and American Airlines offer direct flights toMérida from the USA. Some guests pay a ground transportation fee to bepicked up at the Mérida airport. A few take a second-class bus that goes tothe nearest town, Celestún. This small fishing village is the access point tothe Ría Celestún Biosphere Reserve, where the flamingos feed and roost.Almost all of the 10,000 visitors per year who ride on guided boats to accessthe estuary of the reserve come from Mérida on group day tours. Thereare five one-star and two-star hotels in the town, primarily targeted forMexicans. Eco Paraiso guests endured a 20-minute ride from Celestún on apoorly maintained sand-and-gravel, and then sand, road to get to the remote“ecological paradise,” where there is virtually no air, water, light, ornoise pollution.Eco Paraiso is located on the edge of biologically rich breedinggrounds of the Gulf of Mexico that teem with many species of fish andother marine life, such as octopus. Magnificent frigate birds and brownpelicans continuously ply the waters for food. Located in the tropics, EcoParaiso experiences hot and humid weather from April to October. In thedry “winter” season from December to March, temperatures often cool offto the low 80s (Fahrenheit) for highs, and mid-60s for lows. Near thebeach is a narrow coastal dune habitat of grasses and shrubs, while muchof the property is composed of spiny thickets of low-growing trees andshrubs. The east edge of Eco Paraiso borders mangrove swamps and theestuary of the Ria Celestún Biosphere Reserve. Insects are abundant, withmosquitoes and sand flies present in significant numbers for most of theyear. The hotel uses a mild, environmentally sensitive pesticide to reducethe number of mosquitoes around the rooms at night. Ms. Gerber had chosennot to use stronger pesticides that would nearly eliminate mosquitoesand sand flies because these would harm other insects and wildlifeas well.The primary distribution channel was a direct one—only 9.5 percentof guests arrived through travel agencies and tour groups. Fifty percentof the guests made reservations, and 50 percent were “walk-ups”—an extraordinarily high percentage for an upscale ecolodge in a remotelocation.
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