The most effective propaganda is simple. direct and repetitive. lsis clearly thinks that its enemies believe that they are coldhearte,psychopathic killers. And Isis that for their advantage. Their message is uses direct and clear: Don't mess with us. We will do exactly what said we will do we This is pretty straightforward messaging, not the kind of propaganda that distorts facts to show a different reality. atter, if you work for Apple's Propaganda is all about misdirection and fulfillment. And it doesn't work advertising and marketing department, who tell people what it means tobe cool and different, or you for lsis, who tell people fight and kill people, the target is always the indisNdualsihin the mass