The in-pack pointed gourd created a suitable headspace environment with low O2 and high Co2 concentrations. which resulted in better retention of its freshness and marketability as well. Shrink packaging with Bopp-film could not yield better result under ambient storage because of high WVTR of the film and consequently loss of turgidity of the vegetables. Among different packaging techniques and storage conditions. MAP with PP-film in refrigerated condition was found significantly improved shelf-life of the pointed gourd up to 16 days followed by vacuum pack with PP-film in refrigerated condition keeping its tex colour ascorbic acid and marketability intact. Whereas, the ambient conditions could be extend the shelf-life of pointed gourd up to 4 days using LDPE-film with pin holes and PP-film as MAP storage. Commercialization of such innovations might bring large improve marketability and consumption of fresh pointed Furthermore, combination of MAP systems with edible coatings can be a feasible way of improving microbial stability and quality of fresh pointed gourd, thus extending their shelf life