Concept defines the event to be narrow when target marketing, but large in scale of significance, indorsed by media. What the event is should not be further described as it is clear, but its content gets transformed via time- and place- allocation factors. From 1st edition in 2002, held in rough winter conditions, to the 2009 event that opened the door to the “light” category endurance athletes, the quality demands have always been considered guidelines of event management. Annual organization allowed the Kvarner region and Istrian peninsula to be explored and brought forward to each participant willing to accept the challenge.