Information literacy (IL) professionals have long felt the disconnect between their mission and the goals of the average subject faculty member. To complain that "the students don't know how to do research" is to make a process-driven statement. Information professionals how information literacy can be taught. They can show students how to formulate proper research questions or theses, plan their research around a preliminary outline, and optimize the finding tools. Subject faculty have no idea that it is the information professionals who hold the real keys to the kingdom. The digital research world is their greatest tool to get faculty on their side. Helping subject faculty grasp the importance of information literacy instruction is a challenging task. Information professionals are not second-class citizens in academia. They have just allowed themselves to take this role because they have failed to understand their power.