On the day of his coronation, His Majesty made his first declaration promising We shall reign in righteousness for the benefits and happiness of the Siamese people. It is a vow that he kept throughout the decades . His Majesty the King’s benevolence towards the Thai people everywhere. visited them all to help them to have a better living condition and to survive the harsh life. Each locality differs, in terms of geographical features, lifestyles and traditions, His Majesty the King reached the conclusion that development in each area would only be successful if carried out to suit local conditions.