Further, it has designed its market strategy at different levels – global level, regional level,
and national level based on the assessment of customer needs and choices. Toyota focuses its
products in market with comfort, kindness, and excitement. Toyota claims that its products
harmonize ecology and emotions. One of the key factors for designing segmentation and
targeting, Toyota’s analysis is always based on the condition of market, economy, purchasing
capacity, and consumers’ choices. Based on these factors Toyota is launching its global
motorization strategy with leading-edge technology.
Likewise, Toyota has upheld a very strong promotional strategy using integrated market
communication (IMC) tool. On top of that, Toyota blog (http://blog.toyota.com) is another very
successful mechanism of advertising and promotion. On its blog, Toyota closely pays attention
to the voices of its customers and provides responses to a large amount of inquiry.