In the 80s, there could be noticeable an intensive growth of marketing and logistics as separate development and evolution tendencies (it means a change from treating them as functions in a company used to much extended management concepts, creating simultaneously much potential and real circumstances and areas for integration. On one side, the growth of marketing was taking place towards market oriented management in a company, on the other side, the growth and development of logistics as sectional oriented, penetrating a whole company, an integrated management concept of goods and information flow).