Rural tourism has created new opportunities of employment, mainly for women and younger people, offering solution to the tourist seasonality (average=3,1). In addition, respondents, believe that rural tourism has positively contributed to the area’s image (average=3,4). Istria has become a famous tourist destination and more attractive not only to the visitors but also to the residents. In regard to other variables, such as the increasing number of local cultural activities, the increasing knowledge of the residents in relation to the culture and the environment and the tourist elevation of local tourism it is found that, according to the residents of the sample, the level of the cultural tourism has not influenced them to a big degree. The residents of Istria, consider that cultural tourism has contributed to a relatively moderate degree to the offer of special cultural activities, since they take place only during the summer months and in relation to the effort made from the municipalities of the area for the organisation of different cultural activities. Furthermore, even if many efforts have taken place for the restoration of the churches and the traditional pathways, historical buildings in the area and mainly in the seaside cities, nevertheless, the protection of archaeological sites is considered to be one of the most serious problems in the area. According to the previous facts, it becomes clear, as the sample of the residents shows, cultural tourism has influenced to a relatively moderate degree (average=2,7) their speedy development.