Some scholars argue that trust and commitment should be reciprocated , for as partners in the supply chain become committed to their roles , their performance within the supply chain will improve . It has further been established that both trust and commitment result in collsboration between firms and help to improve the supply chain partners’operational performance (Ryu et al.,2009). Previous studies have also supported the positive relationship between collaboration and supply chain performance(Ntayi&Eyaa,2010;Simatupang&Sridharan,2005;Spekman et al., 1994).
Some scholars argue that trust and commitment should be reciprocated , for as partners in the supply chain become committed to their roles , their performance within the supply chain will improve . It has further been established that both trust and commitment result in collsboration between firms and help to improve the supply chain partners’operational performance (Ryu et al.,2009). Previous studies have also supported the positive relationship between collaboration and supply chain performance(Ntayi&Eyaa,2010;Simatupang&Sridharan,2005;Spekman et al., 1994).
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