CAN YOU TRACK THE REVENUE GENERATED BY A SPLIT?
To bring this full circle, we setup the google analytics tracking to support the splits. You will see the splits listed in your mail2 dashboard along with the revenue that each split generated. In most cases, it really isn't about how many patrons opened or clicked, but what revenue did it bring in for your organization. The split with the highest revenue generator is the winner in our minds. Additionally, when it comes time to choose the winning split, mail2 will suggest a winner but ultimately, you can decide what is the most important factors.
- See more at: http://www.mail2.lynch2.com/features/multivariate_splits#sthash.p2V82ESl.dpuf