Drag and Drop—Levels of Management Planning
OVERVIEW
An organization expresses its reason for being in a mission statement. The organization
expresses what it wishes to become in a vision statement. And the organization derives its
strategic planning, tactical planning, and operational planning from those mission and vision
statements.
INTRODUCTION
In strategic planning, managers determine what the organization’s long-term goals should be for
the next one to five years. In tactical planning, managers determine what contributions their work
units can make during the next 6 to 24 months. In operational planning, they determine how to
accomplish specific tasks within the next 1 to 52 weeks. Strategic goals are set by and for top
management and focus on objectives for the organization as a whole. Tactical goals are set by
and for middle managers and focus on the actions needed to achieve strategic goals. Finally,
operational goals are set by and for first-line managers and are concerned with short-term matters
associated with realizing tactical goals.
MINI-CASE
Dalton Skot is the CEO and president of a midsize fishing lure production company. The
company has been very successful since its founding five years ago. Dalton has stated that his
company makes professional-quality products that are accessible to the recreational angler. A
recent article in a popular business magazine quoted him as saying, .The company wants to
provide a chance for every person to reach his or her highest fishing potential without sacrificing
his or her retirement savings to do it.. The company has worked to keep control of the business
in the family. The vice president of operations, Cooper Skot, is Dalton’s brother, and the new
product development manager is his sister, Sloan Skot. Dalton and Cooper have big plans to
grow the company by 50% over the next five years. Sloan says her department plans to introduce
10 revolutionary new lures to the company’s already exciting lineup of products over the next
two years. Some of her special project managers have the designs complete now and are working
to streamline the production tools to maximize efficiencies and thus bring costs down. It looks
like the company has done some serious planning to support its .tall tale. of success.
STUDENT INSTRUCTIONS
Read the statements and drop the number corresponding to the statement into the correct area in
the table.
DRAGABLE ITEMS (CORRECT DRAG AREA) RELATED CONTENT:
1 To grow the company by 50% over the next five years.
2 Project managers have the designs complete now and are working to streamline the
production tools to maximize efficiencies and thus bring costs down.
3 His company makes professional-quality products that are accessible to the recreational
angler.
4 Her department plans to introduce 10 revolutionary new lures to the company’s already
exciting lineup of products over the next two years.
5 The company wants to provide a chance for every person to reach his or her highest
fishing potential without sacrificing his or her retirement savings to do it.