The social network perspective of creativity
also provides many implications and avenues
for future empirical exploration. As we point out
in this article, the context of social relationships
is not one dimensional. Not only should the extent
of social relationships be considered by creativity
researchers but the character of relationships
in terms of their strength and the extent
they span boundaries should also be taken into
account. Creativity researchers should think
about the broader social context as well by incorporating
the individual's place within his or
her social network, and the extent that creativity
influences contextual factors such as and in addition
to social networks should not be overlooked.
Measuring the formal work context
without incorporating informal aspects of organizational
structure may result in an unintended
omission.