South Korean car giant Kia plans to "attack" the premium market in the UK and to take on the likes of Audi, BMW and Mercedes-Benz.
Paul Philpott, president and chief executive of Kia UK, told IBTimes UK that the company has moved from the low-price, budget end of the market to the mainstream.
Now Philpott said the manufacturer, which started selling cars in the UK in 1991, competes "with all of the mainstream brands".
South Korean car giant Kia plans to "attack" the premium market in the UK and to take on the likes of Audi, BMW and Mercedes-Benz.Paul Philpott, president and chief executive of Kia UK, told IBTimes UK that the company has moved from the low-price, budget end of the market to the mainstream.Now Philpott said the manufacturer, which started selling cars in the UK in 1991, competes "with all of the mainstream brands".
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