Imagine an airplane flying in the sky. When you visualize or see an airplane in the sky, the airplane is your central focus at that moment. But your brain isn’t done there. It also immediately begins to make references, or associations, to the airplane. These might include the color of the sky, different types of planes, how they fly, pilots, passengers, airports and so forth.[1] Because we think in images, not words, these associations often appear in a visual form in our minds.