Overall, the current study contributed
to the tourism literature by providing an additional means by
which to examine promotional narratives and in doing so, provided
evidence of the implementation of two consumer behavior scales
to the study of tourism. While the current study adopted the
Transportation scale and Skepticism Towards Advertising scales
within the context of travel articles and travel brochures, other
tourism promotional communications materials currently being
utilized by practitioners, such as podcasts, would also benefit from
being submitted to such an examination; and may indeed provide
a more holistic understanding of how travelers process tourism
promotional communications.