Red Ocean is a space all of these markets, which are already discovered and developed. It is their struggle for each percentage point of market share. The Red Ocean, players want to produce products and provide services cheaper and better than the competition. His theories are celebrating the success of improving employee productivity and production efficiency. But, over time, improving efficiency is becoming more expensive and more difficult, in addition, the competition is doing the same thing, and ultimately the whole industry is like a headlamp in place.
Red Ocean Strategy is a strategy designed to gain the greatest possible number of customers and to sell as many of their products. These companies advertise their products in every way possible. The fight between the two companies is a constant. Some of these companies are trying to create exclusive product lines to increase the range of the brand.