Market research shows that many consumers are ' ethical consumers'; they expect the companies they buy from to behave responsibly. Most ethical consumers have high spending power so companies usually listen to them and will promise, for example, not to use child labour or to pollute the environment. A recent report showed that many companies have an ethical policy which covers areas such as payment on time, product policy and the environment. Some companies have a policy of paying 'first world' prices for 'third world' goods from developing countries - they pay more because they think the workers and the economies of developing countries need support .