Dell Corporation can be expected to follow this pattern of development, but the presence of technological leverage results in a very different earnings profile as it moves from stage to stage. After surviving the start-up phase, a Technological Corporation begins to generate earnings at a very high rate of return. Because little capital investment is needed during its period of rapid growth, there is little need to reinvest earnings and they are simply retained. After the company's product reaches market saturation, earnings may actually decline as the percentage of sales the company devotes to sales and marketing increases to maintain and expand its market share.