nline Advertising in Nigeria
One of the best channels for promoting
brands , products and businesses is Internet
advertising and it has evolved into one of the
most explored new mediums available today.
The popularity of the Internet as a new media
channel has exploded in recent years,
attributed mostly to faster, more reliable and
more affordable broadband connections . More
and more advertisers are shifting from
traditional advertising channels and going
online in order to maximize audience exposure
and capture a bigger share of this growing
market.
In economies such as Nigeria which are not
regulated or dominated by monopolies, the
market is open to fierce competition among
several players who would use all the latest
advertising tools available and have whatever
advantage they can get over their competitors .
However, conventional tri -media advertising
channels are expensive and affordable only to
large corporations.
Internet advertising provides a versatile ,
effective and more affordable advertising
medium that many businesses in Nigeria can
utilize.
In the Nigerian landscape , marketers and their
clients are becoming aware of the need and
underlying effects of online marketing , the
trend has started to build where agencies
ignorantly advise clients to use banner ads and
display ads for campaign on facebook, yahoo,
local news and entertainment sites , as opposed
to looking critically at what the clients want to
achieve and advising them on all the various
digital marketing platforms available and what
each of them can achieve and how to use
them .
Online advertising is a form
of promotion that uses the Internet and World
Wide Web to deliver marketing messages to
attract customers .
Various types of Advertising
Large majority of online advertising has a cost
that is brought about by usage or interaction
of an ad ,
Floating ad: An ad which moves across the
user ’s screen or floats above the content.
Expanding...
nline Advertising in Nigeria
One of the best channels for promoting
brands , products and businesses is Internet
advertising and it has evolved into one of the
most explored new mediums available today.
The popularity of the Internet as a new media
channel has exploded in recent years,
attributed mostly to faster, more reliable and
more affordable broadband connections . More
and more advertisers are shifting from
traditional advertising channels and going
online in order to maximize audience exposure
and capture a bigger share of this growing
market.
In economies such as Nigeria which are not
regulated or dominated by monopolies, the
market is open to fierce competition among
several players who would use all the latest
advertising tools available and have whatever
advantage they can get over their competitors .
However, conventional tri -media advertising
channels are expensive and affordable only to
large corporations.
Internet advertising provides a versatile ,
effective and more affordable advertising
medium that many businesses in Nigeria can
utilize.
In the Nigerian landscape , marketers and their
clients are becoming aware of the need and
underlying effects of online marketing , the
trend has started to build where agencies
ignorantly advise clients to use banner ads and
display ads for campaign on facebook, yahoo,
local news and entertainment sites , as opposed
to looking critically at what the clients want to
achieve and advising them on all the various
digital marketing platforms available and what
each of them can achieve and how to use
them .
Online advertising is a form
of promotion that uses the Internet and World
Wide Web to deliver marketing messages to
attract customers .
Various types of Advertising
Large majority of online advertising has a cost
that is brought about by usage or interaction
of an ad ,
Floating ad: An ad which moves across the
user ’s screen or floats above the content.
Expanding...
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