Fear of selling
This particular fear is not only applicable to professionals but is felt by both sales and non-sales people alike. The most successful sales people have conquered this fear (if they had it in the first place) and we can learn a lot from their experiences.
The fear of selling usually stems from two sources:
The fear of failure and rejection – that the person we are talking to will say “no”.
A negative image in our minds of a stereotypical pushy sales person and our fear that we need to behave in the same manner.
This fear is so strong that it will stop us carrying out any business development activities yet it is a fear that many of us are unwilling to admit to. The danger is that if we don’t do anything about it none of our other recommended solutions will have any impact.