The gossipy play feature from politico editor mike allen is a must read for media and political insider. It also attracts big time advertising like the us chamber of commerce and goldman sachs, which place short Advertising that look very much like the rest of the feature is newsy tidbits. The washington post is erik wemple 11/20/13 rewiewed how to advertiser were treated in playbook and elsewhere on the politico site and found that "the special interests that play for slots in the newsletter get adoring coverage elsewhere in the playing field of playbook