Relationship marketing is based on managing customer relationship; as well as relationship with other parties. GrÖnroos (1997) relationship marketing is accomplished by mutual exchange and fulfilment of promises. The relationship marketing can helps the company to establish, maintain and enhance relationships with customers and other partner, at a gain so that the aims of the parties involved are met. According to GrÖnroos (2001) found that when a relationship has developed is to calculate how many times a given consumer has made buys from the same company. If there have been a number of regular buys, or agreement has been effective for a certain extent of time, one might say that a relationship with this consumer can be a sign of the progress of a relationship between company and this consumer (GrÖnroos 2001).