Many universities podcast guest lecture or interviews with faculty experts. Police departments, museums, churches and advocacy groups use podcasts to present their messages to interesting audiences. Many public relations agencies now include podcasts and other social media among the professional services they offer.
Sirius radio added a new dimension to audio tactics with its Town Hall series of interviews. The satellite radio network arranged exclusive interviews with high-profile guests, including entertainers such as Ringo Starr and Gregg Allman, musical groups Nirvana and Coldplay, and newsworthy individuals including Cardinal Timothy Dolan of the New York City Catholic archdiocese and Duke University basketball coach Mike Krzyzewski. The studio interview involve a host and moderator; in a unique twist, they also include several Sirius subscribers selected on the basis of pre-submitted questions for the interview guest.