The study by Oddo (1997) cited the inability of teaching staff to teach ethics is the major difficulty. However,
only a few respondents in the study commented it as a major reason while the rest of the respondents did not provide
any comment on the ability of the teaching staff to teach ethics. But they did agree that most of the teaching staff
has not received any formal education on ethics and therefore they should go through prior training on ethics if they
really think of integrating ethics into the curriculum. Most respondents agreed that the teaching of ethics should
stem from early childhood. Important influences begin with parents, friends, social circles, teachers and later coworkers
and managers. In the hospitality industry, corporate cultures set the tone for employee behavior at work.
Managers are role models for employees to follow and therefore, their work values, belief and behaviors are
extremely crucial if an ethical work environment is to be maintained. The respondents believed that hospitality
leaders must create a culture of trust and credibility which emphasize on honesty, competence and ability to inspire.
To cultivate the trust environment, everyone in the organization must act fairly, speak the truth, show consistency,
fulfill promises and practice openness. Clear guidelines and policies on work ethics are important and must be
properly channeled to all employees. In this regard, hospitality educators and industry practitioners can work closely
in the design and implementation of ethics teaching in the curriculum.