The substitute products that may take a portion of the market share away from the
consumer electronics retail industry do no pose a huge or direct threat. Today’s society and
culture places a lot of emphasis on technology and is highly dependent on electronics. As a
result, there are few substitutes for electronics that will directly take their place, such as
books, magazines and other non-electronic hobbies to occupy people’s time. Some of the
main retailers of books are Barnes and Noble, Borders and the online retailer Amazon.com