Test review:
1. Which of the traditional 4P's of the marketing mix concerns the outlets and channels a business uses to distribute its products?
2. The core product of a car except.
3. What does distribution logistics mean?
4. What does external and internal research mean?
5. Which of the following is a key factor in the external environment?
6. How you will do market research?
7. What is a marketing plan?
8. What is the common research technique, used particularly in retailing (on- and off-line) where consumers are recruited by researchers to act as anonymous buyers in order to evaluate customer satisfaction?
9. Which technique is used to collect data that has been previously collected for a purpose other than the current research situation?
10. Which of the following best describes setting a price at the level determined to represent the customer's perceived value for your product?
11. Which of the following is the best example of a marketing objective?
12. What does repositioning mean?
13. What resources are required in implementing marketing strategy?
14. What do you understand about Second-hand data?
15. Why is market segmentation carried out?
16. What could be a threat to Starbucks business?
17. What does SWOT analysis stand for?
18. What does the O stand for in a SWOT analysis?
19. What is a SWOT analysis used for?
20. What is viral marketing?